Half of respondents (55 per cent) reported that they had never heard of “nudges and incentives to design learning”, despite the concept having been the subject of a bestseller named as “best book of the year” by the Economist, and which led the UK government to set up its own “nudge unit”. More than half of respondents (63 per cent) had not heard of the concept of deep practice and learning, despite it being a central theory of a book which topped the New York Times bestseller lists for eleven consecutive weeks in 2008.
Keith’s comments:
Obama and Cameron have supported Professor Thaler’s “Nudge Theory”, which promotes the human side of financial decision-making – hurrah! My question is, what has happened to this common-sense approach? Did our industry decide it was too touchy-feely?
My premise is that financial, analytical skills need to be enhanced with soft skills training– surely a trueism? Do I need to nudge or shove this idea?!
President & CEO
